Banker's Compliance Consulting Blog

Compliance vs. Marketing

Written by David Dickinson | Jan 23, 2023 8:42:31 PM

Compliance officers are typically left-brained people. They are analytical, linear thinkers who like facts and logic. Marketing personnel are often the exact opposite. They are right-brained and are typically visual thinkers, imaginative, and creative. Financial institutions need both when it comes to effective advertising but that may mean a little give and take from both sides.

David explains more in the video.

 

Transcripts:

All on the same team. I'm not recommending you hold hands and sing Kumbaya, I'm just suggesting that you work together and realize that each of you has a role to play. Let's get along and realize that we're not here to hurt each other, that we're here to help each other, and we're going to try to get through these disclosures in a good way or requirements and work out. Sometimes that means compliance officers, that we're just going to. We're going to take that chance. We're going to not do it quite right. Or maybe we do, and that's where senior management decides that risk tolerance, et cetera.

Published
2023/01/23