Did you know that some regulations have exemptions for advertising via electronic media? In many cases, the regulations haven’t kept up with changing technology, so what the regulations consider “electronic media” probably is not what you think.
David explains more in the video.
Transcript:
Electronic media. You'll hear as we go through some, but not all, of these regulations that there are exemptions for electronic media. What they mean by that is the scrolling billboard, the marquees that move, and things like that, that are electronically produced. The internet does not qualify. Email does not qualify. Think about those as being paper. I can study the newspaper. I can print it out. You mail me a letter, that kind of thing. I don't need the efficiency that these exemptions provide because I can sit and stare at my screen and print it out. And so those don't get the exemptions you'll see when discussing electronic media. Electronic media, and says there, do not address messages made through institutions, websites, or other online banking systems. That would include Twitter, Facebook, Instagram, and all the other social media types of things. Those do not get these exemptions that you'll see for electronic media.
Published
2022/12/20