Fair lending compliance often centers around loan policies and procedures, loan terms and pricing, lender discretion in the approval process, etc., but it’s important to remember that any advertisement of an institution’s loan products and services can present fair lending risk. While lenders may not be directly involved in the creation of advertisements, it’s still important for them to have a general understanding of what the potential pitfalls can be. Technology has opened the door to many different advertising mediums (social media, etc.) and allowed institutions new ways to slice and dice information for more targeted advertising. Utilizing these is not wrong but institutions need to ensure they are identifying and mitigating any potential fair lending risk.
Jerod explains more in the video.
Published 2026/08/03